Tuesday, April 21, 2009

What is a website?

So why are we in the kitchen?

Well we’re cookin’ up a website today.

 At least once every month I am given the opportunity to present different teleseminars, seminars or webinars on different topics related to Internet marketing to

 various business owners.


The reason I bring this up is because no matter what the topic I am presenting on, I usually get asked the same question over and over. They all want me to "take a look at my site" and then ask "so what do you think?”


Even before you can begin to ask a question like that, you should understand that there are at least three parts to a successful website creation:

  • Design
  • Programming
  • Content

Without all three your website will be an absolute loser to view and use.

And even after you get those elements perfect, no one will visit your site without proper promotion or marketing.  So there are really four parts with the last being website marketing. Websites are like a stool that way, the more legs the stool has the better. If the website has all four components (design, programming, content, and marketing) done (at least to some extent), the better the resulting website will be.

Therefore, to summarize, my website/marketing blogs exist to educate small businesses or startups that you can’t just throw a website up on the internet “on the cheap” and expect a $3000 to $4000 looking website that will attract anything but flies and dust. It is best to prepare well and invest in your online presence. Set up a payment plan if you need to in order to get a good website produced or don’t even bother. Your company will come off looking cheap and unprofessional. Try standing on a one legged stool sometime, then two, then three. Four sturdy legs probably make you feel a whole lot better about your safety.



Before your site is ready to "go live" make sure that you start out on the right “stool”.


Friday, June 13, 2008

Using Technorati to spread the good word

If you do not know it already, blogging is a must do to get your name out there. There is nothing better than helping others to help themselves. When I blog, I try to post things that will help others (once in a while I'll put some news up here but hey-it's my world).

So today we will give a short talk about blog promotion. Getting out here in the blogosphere is more than just putting some words up here. It is all about news, education and entertainment. If you can do all three, you will be a blog god. Participating by reading other blogs and commenting on them is a great way to get in the game. And after you start to play, Technorati is a great way to help spread the word about your blog.

So set up a blog today and claim it on Technorati!

Good luck to all.

John Eberhardt

Written By John Eberhardt of
Wise Enterprise Group, LLC
N115W16877 El Camino Drive
Germantown, WI 53022

Technology Solutions Experts-
"Make the Wise choice"

If you have a question that you'd like addressed in a future article, you can contact John by email at: questions@wisegroup-llc.com

Technorati Profile

Midwest Flooding 2008: A Disaster for Wisconsin Businesses

Bad Weather Causes Wisconsin Business Headaches

Written by
John Eberhardt
Thursday, June 12, 2008

Déjà vu all over again
Today I awoke AGAIN to the news “flash flood warning for all of” my world and everywhere around me! I need to get a boat and head for higher ground. This summer (and this past winter) it seems that just living in Wisconsin is hazardous to my health. Violent storms are pummeling Germantown, Wisconsin as I write. This storm is traveling at over 59 miles per hour and is packing gusts of wind over 65 mph, hail the size of quarters and the threat of tornadoes! I can’t even hide in the basement because I may drown!

It just goes from bad to worse
In the last few weeks, and more importantly this past weekend, devastating flooding here in Wisconsin has caused a lot of us to run for higher ground. And the bad news just keeps coming--the forecast for the next five days calls for rain every day. The pain caused by the storms and flooding has affected thousands of homeowners. But for area business, the economic effects are just beginning.

“You can’t get there from here”
Yesterday I tried to get some copies made at FedEx Kinko’s in Germantown only to find the road closed due to flooding. To my dismay, I found that the detour also was under water. I am thinking that this happened probably after the city officials closed the main road (or it was someone’s idea of a cruel joke). I had to turn around and get on the expressway to find a route past all the road closures. While driving around the blockage, I noticed that the water right next to the expressway was ready to overrun this road as well. Later in the day I heard on the news that Interstate 94 West was closed just after Johnson Creek! This is a really big deal, since I-94 is the main artery between Madison and Milwaukee (and all the traffic going almost anywhere north and west in Wisconsin). Not only is the access to area businesses denied to many customers due to flooded roads, but entire companies have been wiped off the map by a torrent of water.

Computers don’t like water
In this new world of information technology, most any company you visit will have all its information on computers. So what happens when these computers get wet? Whether it comes from above or below, water destroys computers. It does not matter if the roof is leaking or if flood waters lap at your front door, you’d better have given this a little thought before today (or before tomorrow and next week!). Unless you are selling boats, wetsuits or life preservers, rising water is just plain bad for business.

What to do
Companies need to have a clue. It begins with a disaster recovery plan. The powers that be should gather and go over a series of “what if” scenarios and put together some sort of a plan that would deal with them in an organized way. I always think of the Dilbert cartoon1 where they go over their disaster recovery plan in a meeting with the pointy-haired boss. The cartoon has Dilbert pointing to a picture of an office worker running and screaming “HELP! HELP!” You should try to do a little better. Go ahead and let yourself think bad things. Try to brainstorm for all the potential disasters that you can think of before an actual tornado, flood, leak, chemical spill, fire, explosion or even a terrorist attack actually happens. Then write down a few ideas and develop a plan to address them. When you are a small company (as most of us are these days) it is best to hire a company that does this sort of thing to help you navigate through the rough spots.

Where to begin

Begin with the end in mind. At the very least, you should back up everything and take it far away from the company to a safe place. With a good Disaster Recovery plan, your company will be up and running in no time. Without one, you may be out of luck and out of business. When using the latest technology, however, it is even possible for your company to avoid downtime altogether. By using services such as online backups, offsite storage, and remotely located servers, your customers may not even know you are having any issues at all- even when your building is under water. Our IT services department can get you started and keeps you out of trouble. Contact us today for a FREE network audit!

As you can see, there are many way to protect your business from all sorts of bad things, like flooding. Luckily most of my work is done with websites and website marketing so I just have to hold my notebook computer over my head in high water and make sure I back it up regularly. My servers are located all over the U.S., so if a disaster takes them all out at the same time, I think I’ll have bigger things on my mind (like food and shelter).

For the meantime, stay dry, plan ahead and enjoy the ever-changing Wisconsin weather without having to fear it.

Good luck to all!

John Eberhardt
Written By John Eberhardt of
Wise Enterprise Group, LLC
N115W16877 El Camino Drive
Germantown, WI 53022

Technology Solutions Experts-
"Make the Wise choice"

Edited by Tina M. Hunter

If you have a question that you'd like addressed in a future article, you can contact John by email at: questions at wisegroup-llc.com

1. "Our Disaster Recovery Plan Goes Something Like This: Dilbert 2002" can be seen at: http://www.amazon.ca/Disaster-Recovery-Plan-Goes-Something/dp/images/0740715674

Wednesday, January 23, 2008

Blog for blog's sake

Today is a day to set lofty goals, and overcome all obstacles and set out to become what you were destined to be. Market yourself and your ideas, create an entire new world within a website and share it with that world in which we live.